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When your audience decides to "sit tight and assess" instead of taking action...
Have you ever had to deliver an urgent but disastrous message to your top management? And you were so nervous that you stuttered through...

Friederike Oehlerking
Dec 20, 20221 min read


Just one of these days down the rabbit hole...
Data visualization is becoming an art form. And there is a lot we can learn. Here one of my favorite again from Visual Capitalist,...

Friederike Oehlerking
Dec 16, 20221 min read


Check out to see why data storytelling is on the rise!
This is one of the best infographics on data storytelling out there! Great job, Visual Capitalist!! Well done! 👏🏻 #datastorytelling...

Friederike Oehlerking
Dec 16, 20221 min read


The demand to communicate data through stories is on the rise!!
„They learn how data storytelling can be used to put data insights into a context, and it can inspire action from a specific audience....

Friederike Oehlerking
Dec 16, 20221 min read


The 10 major hurdles for data-PR (=data storytelling)...
⏰ 39% do not have the time. 👩🏻🎨 19% do not have the creativity for data storytelling 🛠️ 27% lack the competence for visualization...

Friederike Oehlerking
Dec 12, 20221 min read


Data storytelling is believed to be one of the most in-demand tech skills for 2023 by Forbes.
Read this article to learn more! https://www.forbes.com/sites/bernardmarr/2022/12/05/the-top-5-in-demand-tech-skills-for-jobs-in-2023/amp/

Friederike Oehlerking
Dec 7, 20221 min read


How to bring more depth into your presentation with a quick tweak… 🛠️
I love when I can use high resolution photos in my presentation, that really suck you in on a big screen into the landscape or the...

Friederike Oehlerking
Dec 7, 20221 min read


This is why language matters!
A Harvard study was conducted, in which women and men had to take an exam-like test. First, they had to work on a verbal section 💬 and...

Friederike Oehlerking
Dec 7, 20222 min read


Black Friday
turns out you really can save money! It's all about expectation management. Loving this chart! #christmasshopping #datavisualization...

Friederike Oehlerking
Nov 25, 20221 min read


Do you know why John Snow is an important character in the data storytelling world?
“The one from Game of Thrones”, you ask? No, Dr. John Snow who lived from 1813-1858 in London and is considered the father of modern...

Friederike Oehlerking
Nov 24, 20222 min read


What can we learn from the show “Last week tonight with John Oliver”
...when it comes to data storytelling? 🧐 In case you have not ever seen an episode of this comedy show, check out the YouTube channel...

Friederike Oehlerking
Nov 22, 20222 min read


Lose your logo in your presentation template, now!
I am still astonished by the slide decks I see that have the company logo on every slide. 😳 As if the audience has the memory of a...

Friederike Oehlerking
Nov 22, 20221 min read


“A story should have a start, a middle and an end.”
This is the most generic answer to the question “how should I structure my story”. But at the same time it is probably the most...

Friederike Oehlerking
Nov 22, 20221 min read


How can we bridge the data story gap in commercial forecasts?
I have worked in project management in the engineering industry for many years. Usually, I compare the commercial tasks of this job to...

Friederike Oehlerking
Nov 3, 20222 min read


Information overload is impacting us more than we know.
There is a data tsunami rolling towards us. 🌊 Most of it, we do not see, as it mainly happens in the virtual room, but we can feel it: -...

Friederike Oehlerking
Oct 24, 20222 min read


Why do you need to watch Nemo to make a good presentation? 🐠
As legend has it, Pixar asked every employee who wanted to pitch an idea for a story to the producers to use a certain formular: the...

Friederike Oehlerking
Oct 24, 20221 min read


Do you remember the kids game Chinese Whisper?
It’s a game where a bunch of kids stand in line. The first one comes up with a short phrase and whispers it into the ear of the kid next...

Friederike Oehlerking
Sep 28, 20222 min read


Is it me? Am I the villain?? 🦹🏻♀️
In my work consulting on data storytelling I am often asked: Who is the hero and who is the villain in the data? Trying not to take the...

Friederike Oehlerking
Sep 23, 20221 min read


Why data stories are like comics...
When I was a kid, my brother and I liked to read comic books a lot. I guess, back then, Asterix was our favorite and we loved the running...

Friederike Oehlerking
Sep 23, 20221 min read


Our brain is wired to constantly making up stories...
I am sure many of you know the Heider & Simmel experiment from 1944. A small group of people was shown the below trickfilm and asked to...

Friederike Oehlerking
Sep 12, 20221 min read
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