THE MISSION
The mission, should you accept it, is to free the world from poor PowerPoint presentations.
We know that sounds ambitious. But time flies. A data tsunami is rolling towards us with digitization. If we don't take action now, we will drown in the data.
THE OPPONENT
But first, let's clear up a prejudice: It's not because of PowerPoint! The problem is that we still use it incorrectly.
Crowded slides with too much text. After all, it will be sent afterwards as a self-explanatory document. As an audience, we switch off, neither listen nor manage to penetrate the text. We didn't take much away from the presentation. Let alone that we now take action.
Or vice versa: Have you ever presented the results of your data analysis and then you got endless questions on more and more details? You had to go back and forth into analysis and report more details before a decision was made by your audience and action taken?
OUR SOLUTION
Then data storytelling will be your secret weapon.
The data findings are processed together with a easy-to-understand visualization and an exciting narrative. The usual excess of information is reduced to essential and relevant core statements. Listeners who are not data-savvy understand the content better. Your appeals are more effective and lead to the desired behavior of your audience (making a decision, taking action, etc.).
Consulting
OUR SERVICES
Consulting
Think strategically. Communicate clearly.
Lückenkrach supports companies in transforming complex content into clear, impactful communication.
The focus: sharp core messages, strong structure, and data-driven storytelling that drives decisions.
Ghostwriting
Fewer bullet points. More impact.
Whether for a pitch, strategic meeting, or keynote – Lückenkrach creates presentations that persuade through story, design, and data visualization.
Structured, clear, and reduced to the essentials – for maximum impact with any audience.
Keynote
Data Storytelling that inspires.
In her keynotes, Friederike Oehlerking demonstrates how data and stories work together – and how dry numbers can spark real impact.
Inspiring, clear, and hands-on – for anyone who wants to rethink how we communicate with data.
Training
Learn Data Storytelling – practical and ready to apply.
In workshops and online formats, Lückenkrach teaches how to turn data into clear, memorable, and decision-driving messages.
Participants learn how to build compelling stories from data using narrative structure, visual principles, and audience focus.
Publication
Convince with data,
inspire with stories:
data storytelling in project managment
The essential guide for anyone who wants to achieve more with their data presentations.
We’re stuck in a conflict:
On the one hand, we’re expected to make business decisions based on insights from data analysis. To get there, we dive deep into the details of our Data Lakes 4.0.
But when we resurface and try to present our findings to management as a basis for decisions – we often fail.
Why?
Because the brains of our listeners shut down when faced with too many dry facts.
Data Storytelling solves this problem.
Our brains respond better to stories than to a list of raw numbers.
Packed with scientific insights into how our brains work and “battle-tested stories” from real-world project management, this book shows how to fight back against death by PowerPoint – and help free the world from bad presentations.
PROFILE
Friederike Oehlerking
I believe that good communication can change everything – projects, teams, and entire organizations.
After more than 20 years of professional experience in Germany and abroad – as an industrial engineer, business economist, project manager, and executive – I founded Lückenkrach.
Because I had seen too many great ideas and important insights get lost in bad presentations.
Today, I help people persuade with data and inspire with stories.
I create presentations, deliver keynotes, and run trainings on Data Storytelling – freeing organizations from endless bullet points and meaningless charts.
I also host the podcast “Chefin ruft an”, where I speak with powerful voices about data, leadership, communication – and the untold stories behind it all.
I’m passionate about clarity, smart design, purposeful digitalization – and I advocate for more women in STEM.
Because there are still so many good stories waiting to be told. And I’m here to help tell them.
Our clients
CONTACT INFORMATION
Lückenkrach
Friederike Oehlerking
Heinrich-Heine-Gärten 21a, 40549 Düsseldorf, Germany
Mobile: +49 (0) 170 33 75 095
