As we all know, if one is trying to win their audience for their idea, data can help to convince the listeners. 🤩
But facts and data can be complex. And as we learned from Daniel Kahneman in his book "Thinking, fast and slow": if we are trying to understand complex information, our brain might run into the state of cognitive strain. 🤯
But when we manage to display the data in such a way that it is easy to read and understand, our brain remains in the state of cognitive ease. Moreover, in this state the brain is more likely to believe what it sees to be true! 🤓
As graphs speak a thousand words, visualizing data can be very efficient and help keeping the brains of your audience in a state of cognitive ease. 🏝
So make it easy on your audience to follow your narrative! Make your graphs look nice and easy! 🤙🏼
If you need help on that, reach out to us! 📱
What experience have you had with bad or good data visualization?
