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Let‘s talk about colors! 🌈

Colors are crucial in data storytelling because they:


👉🏻 Highlight insights and establish hierarchy.

👉🏻 Engage emotions and enhance understanding.

👉🏻 Differentiate data categories for clarity.

👉🏻 Ensure accessibility and inclusivity.

👉🏻 Reinforce brand identity and consistency.


However, using colors wrongly can lead to misinterpretation, bias, and accessibility issues. Let's choose colors thoughtfully to create vibrant data stories responsibly!


My advice: start to create a chart in grey only and then highlight only those items you will actually talk about in your presentation by adding another splash of color!


The attached overview from Warsaw University of Technology is a good overview on some do‘s and don‘t‘s!


Happy presenting!




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